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236 West Boston Post Road, Mamaroneck, NY, 10543

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Dealership Info

Phone Numbers:Collision Hours:
  • Mon - Thu7:00 AM - 7:00 PM
  • Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Sales Hours:
  • Mon - Thu9:00 AM - 7:30 PM
  • Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Thu7:30 AM - 7:00 PM
  • Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon - Thu7:30 AM - 7:00 PM
  • Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed

What Does BMW Stand For?

BMW logo

Drivers from Mamaroneck to Harrison are searching for the next best luxury vehicle. Your search has likely led you to explore new BMW vehicle options. While checking our this lineup, you may have wondered, “What does BMW stand for?” The skilled team at BMW of Mamaroneck has put together this helpful guide to what BMW stands for and more. BMW stands for Bayerische Motoren Werke, which is German for Bavarian Motor Works. This acronym is unique as the term Motorenwerke is typically a single word. However, this is just the beginning of the story behind the BMW name. Read on to learn more, compliments of BMW of Mamaroneck.

What Does BMW Mean – Origins of the BMW Name

So, exactly what does BMW mean to its inventors and drivers today? BMW got its start over 100 years ago in a few different companies that manufactured vehicles and aircraft engines. Learn more about the beginnings of this reputable luxury automotive brand.

  • In 1913, Karl Rapp founded the Rapp Motorenwerke company, which produced aircraft engines in Munich, Germany. A few years later, when Rapp left the company, the name was changed to Bayerische Motoren Werke in 1917.
  • “Bayerische” (Bavarian) indicates the company’s headquarters in Bavaria, a federal state in the southeastern part of Germany bordering Austria and the Czech Republic.
  • The original development of the BMW logo happened in 1917. It took design was inspired by the blue and white Bavarian flag.
  • What BMW stands for is more than just the three-letter acronym. The full name of the company is BMW AG. “AG” stands for Aktiengesellschaft. This shows the brand is an incorporation owned by shareholders.

What is a Bimmer? What is a Beemer?

Over the years, you may have heard the brand referred to as “Beemer” and “Bimmer”. What do those terms mean? They are both slang for a BMW motorcycle or BMW automobile in English. There is a debate as to the proper usage of each term. Some New Rochelle drivers may argue that “Beemer” only refers to motorcycles and “Bimmer” only refers to cars, however, in Canada, drivers typically use “Bimmer” to mean both motorcycles and cars.

What is the BMW Slogan?

“The Ultimate Driving Machine” is one of the most iconic BMW slogans, and it dates way back to 1974. However, in 2010 BMW temporarily opted for the slogan, “Joy.” Since then, “The Ultimate Driving Machine” was brought back into use in 2012 and it still remains as the BMW slogan today.

Explore the BMW Lineup at BMW of Brooklyn

For Mamaroneck area drivers wondering, “What does BMW stand for?” one thing is now clear – this luxury automotive brand has a strong history. Now that you know more about what BMW stands for, it’s the perfect time to explore all that the current lineup has to offer. Whether you’re looking for a new BMW 3 Series, you want to learn how to refinance your current loan, learn the difference between BMW sDrive vs. xDrive, compare BMW vs. Audi models, or you’re simply in need of a guide to Mamaroneck, BMW of Mamaroneck is here to help!

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236 West Boston Post Road • Mamaroneck, NY 10543

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Today's Hours:

Open Today! Sales: 9am-5pm

Open Today! Service: 8am-4pm

Open Today! Parts: 8am-4pm

BMW of Mamaroneck 40.946952, -73.7346385.